Austria as a Tourist Destination. Options for Repositioning

Since the beginning of the 1990s, the Austrian tourism industry has suffered a series of setbacks, partly caused by specific factors such as German reunification, currency devaluations in several important competitor countries and the slump in air fares, and partly due to substantial structural weaknesses. There is much evidence to suggest that significant efforts as well as a thorough reexamination of conventional strategies will be required if Austria is to retain its still comparatively high market share.