During the last decade the beer market has been in the focus of the media, largely because of spectacular mergers among the
big players. The formation of Anheuser-Busch InBev created the world's largest brewing company with a global market share
of approximately 20 percent. This consolidation process in the beer market triggered substantial interest as to how concentrated
the market will eventually become and its key driving forces.
Keywords:Excise Duties, European Union, Globalisation, Marketing and Trade, Brewing Industry
