Substudy 17: Growth and Employment Opportunities in Tourism

Opportunities for growth and employment in tourism can be found predominantly in cultural and city trips, winter sports and short event-oriented holidays with a wellness component. In order to strengthen Austria's locational advantages, a growth strategy should concentrate on a year-round range, improved quality and innovation. Strengthening diagonal integration (e.g., towards creative industries and other knowledge-based services) and diversifying production would extend the value-added chain and create incentives for tourists to prolong their stays. Electronic presentation of the products on offer would make it possible to combine supply elements and tailor them to individual requirements and to optimise marketing.