Strategic Aspects of a Tourism Policy Faced with Global Competition. Options to Improve the Competitive Position of Austria

In order to maintain Austria's international competitiveness as a tourism location, economic policy measures and outlooks are required. Faced with pressure from globalisation and the general competition for innovation, Austria's tourism sector (which lost almost half of its market share in Europe in the past 25 years) will be greatly challenged to hold its already low position in the medium term.