Market Opportunities for Austrian Manufacturing Industry

An analysis of the Austrian manufacturing sector found persistent structural deficits which continue to hamper Austria's rise to the top ranks of leading industrialised countries: over-specialisation on labour-intensive industries, concurrent with under-specialisation on research-intensive industries, and inadequate positioning on the global market in terms of quality-driven competition. Viewed in terms of an international scale, the Austrian manufacturing sector is too small to advance to market leadership in entire industries or sectors, yet potential market opportunities are available in segments where it already has acquired strong competence and market share, in high-tech niche markets, but also in traditional industries with upgraded products.